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What is meant by the term ‘predictive analytics’? Many a data aspirants must have wondered quite a lot of times in their journey in this field. When we talk about predictive analytics we basically mean to talk about the usage of various data, statistical algorithms and varied machine learning techniques that help a person to not just identify but also make optimal use of all of the data in order to realize the best outcomes in keeping with its history. The main aim herein is to actually ensure what will happen while progressing expertly from what has happened in the present stage.

For many who think that predictive analytics is a by-product of the contemporary times, they are sadly living under some pleasant misconceptions. This field was always in the existence since decades. The only difference here is that today this field has emerged as quite a force to reckon with. This new age and contemporary development and coming to the fore of this field is due to a huge number of reasons. In a nutshell, we could talk about the various reasons like growing amounts of volumes of data, while more interest seems to be growing in generation and collection of this data.

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Apart from this there is the availability of cheaper and faster computers and computing systems all across the globe lately, even in the most remote parts of the most remote villages. Data generation and analytics is in a lot of ways an easier to use software which adds to the ever growing competition and tougher economic conditions which make companies strive harder to become their very best versions. With the emergence of new and interactive technologies, have resulted into a huge shift in the technology and the way it works especially in the field of predictive analytics. Today it no longer remains the field of mathematicians or statisticians, but rather has soon transformed into the field of business experts and business analysts.

Predictive analytics is used widely in various different types of verticals in the industry. These include detecting fraud, wherein multiple analytical systems can actually devise methods that help in improvement of the pattern of detection and help in the prevention of crime and criminalistics behaviour. It can also be used in optimizing marketing campaigns. These very systems then help one in promote cross sell opportunities in order to help businesses grow and attract more and more customers as well as retain and grow the most profitable customers.

These modules help prevent any kind of reducing risks and helping the companies increase their credit scores. This is why many financial firms usually follow the route of predictive analytics in terms of protecting the firms from any sort of financial debacle. Developing predictive models is a firmly strong practice followed by many. There are many professional training institutes in India as well abroad which offer a number of courses in various data analytical tools as well as predictive analytics like Imarticus Learning.

It is forever a daydream for all engineering students to get placed through campus placements. The primary motive behind this dream is – to make their parents happy. The rest is secondary. So you know that how to prepare for your campus interviews, so that you get placed ahead of others in the campus placement interviews.

1) Be prepared for ‘Beginning’ and ‘End’

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Most of the students who failed to get their dream jobs are the ones who started late because they start their study on the previous day of the interview. It should start before 1 or 2 years itself. You should start the preparation in the 2nd year of your engineering. The big advantage of starting early is – You can avoid frustration and stay ahead in the competition. Only the best of the best will have the chance at grabbing the jobs and that means the ones who start preparing earlier will be ahead of the competition.

2 Research on interviewer and organization

Spend some time to do a survey. Your seniors and placement officers can help you in this survey.
You should know about which companies visited at your college for placements (Infosys, TCS, L&T and so on)
Know what are the eligibility criteria? This is very important because it will assist you eradicate the companies you should be preparing for.
What is the general intake? For example, there are colleges where the big IT companies recruit in hundreds! This will help you decide the level of competition you’re likely to face.
3. Make a crisp resume

Your resume is a window to present yourself briefly. It should enclose headlines highlighting your key academic achievements and highlights of your extra-curricular activities. Frame a crisp introduction and maintain your CV short preferably lasting for one-two pages.

“In interview, you explain the points you have mentioned in the resume and this defines your communication skills in first two minutes. Your resume should not exceed two pages, however one page is ideal.

A crisp resume with all the necessary details about your professional experience till date is very effective. Try to picture in mind the success story, which you have mentioned in the resume and you are going to tell at the interview.

4. Solve previous question papers:

Google is your best friend here. There are plenty of websites on the internet where students post questions asked to them in an interview of a particular company. You need to make a list of topics from those and start learning one by one.

5. Make your basics strong:

Most of the students commit these mistakes. They ignore their basic engineering subjects. Strictly make sure, you revise all the basics of the subjects of your related branch in engineering. For example, if you are an electrical or electronics student – Make sure you remember the Kirchhoff’s law, how to analyze a given electrical network, gauss law in field theory etc. All of your efforts will go waste if you lack the basic knowledge of the engineering subjects.

6. Show interest in your favorite engineering topic:

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“Which is your preferred subject” – This is a very well-known question among interviewers during campus placement interviews. Now, to answer this question, you need to be really prepared with a favorite subject. It has a mixed outcome. You could either win or lose. You can win if you have prepared with your favorite subject quite early. It is quite obvious and natural that, you should be able to answer few questions out of your favorite subject. You can explain about your favorite subject, if you fail answering questions on it, you are definitely out of the interview process. So be careful. Be prepared with your favorite subject thoroughly.

7. Enhance your English Communication Skills:

English communication matters a lot. However strong you are in your technical skills, it is of no use, if you cannot explain it to your peer in English in your team. Therefore, English communication is checked during your HR interviews. The best way to improve it is to practice it. If you are poor at English communication, I strongly suggest you to start speaking English. No matter how many mistakes you make while speaking, just speak up. You learn by making mistakes. Do not bother about what others think of you when you speak bad English. You would definitely improve over it over a period of time. Meanwhile, read novels, newspapers, articles. Also write articles, blogs etc. This will drastically improve your written as well as your spoken English skills. The fact is that, a lot of people unnecessarily get rejected because they can’t communicate or express themselves.